How it works
Mineral freshness. Clean confidence.
Potassium alum is a naturally derived mineral salt used for centuries as a gentle deodorant. Here's what it does — and what it doesn't.

A deodorant, not an antiperspirant.
Body odour is caused by bacteria breaking down sweat on the skin. Potassium alum, a mineral salt, leaves a light layer on the skin and is designed to help control everyday body odour. It is a deodorant, not an antiperspirant.
- Designed to help control everyday body odour
- Made with potassium alum and purified water
- Lightweight, non-sticky feel
- Fragrance-free and alcohol-free
Benefits
Made simple, made to last.
Everyday freshness
Designed to help control everyday body odour.
Simple formula
Potassium Alum, Aqua (Purified Water). Nothing else.
Fragrance-free
No added fragrance and no alcohol.
Lightweight feel
A thin mineral layer that dries quickly.